NAB pitches media

By By David Blight | 13 August 2012
NAB 'Break-Up' campaign by Clemenger BBDO Melbourne

National Australia Bank (NAB) has launched a review of its media planning and buying arrangements, putting Publicis-owned ZenithOptimedia on alert.

NAB is one of the top advertisers in the country, with National Australia Bank Group - including NAB, MLC, UBank and Bank of New Zealand - spending around $60 million on main media in 2011, according to Nielsen.

The review will include NAB, MLC and UBank.

Incumbent ZenithOptimedia has been invited to pitch for the account. An undisclosed number of agencies will take part in the closed pitch.

The bank has been incredibly active on the marketing front during the last 18 months, particularly after it launched the famous 'Break Up' campaign, which saw the bank stage a break up with the other major banking players Commonwealth Bank, ANZ and Westpac.

NAB's lead creative agency is Clemenger BBDO Melbourne. The review does not impact NAB's relationship with any other agency partners.

The review is a blow for Publicis, which has recently seen its lucrative News Corporation account go out to pitch.

NAB expects the process to be completed by November.

ZenithOptimedia has worked with NAB for six years.

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