McCann Melbourne named Agency of the Year at AWARD Awards

By AdNews | 28 March 2014

McCann Melbourne has taken out top honours at the 35th annual AWARD Awards held in Sydney last night.

The agency has become a record seventeen-time gold winner across 12 categories for its ‘Dumb Ways to Die’ campaign, as well as taking home Agency of the Year.

Three Gold awards were presented to FCB New Zealand across Film and Video, Direct Marketing and Digital for the ‘Driving Dogs’ campaign, with a further Gold in the Digital category awarded to DDB DM9JaymeSyfu/Digit in Digital for ‘TXTBKS’.

Clemenger BBDO New Zealand also took home Gold in Film and Video for ‘Blazed’, while Clemenger BBDO Melbourne scored two for ‘Melbourne Remote Control Tourist’ in the Film and Video and Digital categories – a campaign which was also awarded Best in Show by Sir John Hegarty, chairman of judging.

Sir John Hegarty said: “Creating something fresh that unlocks a genuine consumer advantage is rare. This idea utilises technology to deliver an experience that gives Melbourne a competitive edge. I wish I'd done it.”

The award for Network of the Year went to BBDO, while Metro Trains topped the list for Client of the Year, and Finch for Production Company of the Year.

This year’s ceremony also introduced the Creative Team of the Year award to recognise the most prolific of entrants – the creative or team credited across the most individual entries that won Bronze, Silver or Gold (including craft awards if that award is directly applicable to their craft). The award was presented to Brett Colliver and Simon Vicars from Colenso BBDO.

Concluding the presentation, David Droga, Founder of Droga5 and one of Australia’s most respected creatives, was inducted in the AWARD Hall of Fame.

AWARD Chairman Mark Harricks said: "AWARD’s primary focus is to raise the bar of creativity in our region, and this year’s award winners do exactly that. I would like to congratulate all of this year's finalists and winners; you have faced the harsh scrutiny of peer judgement, and succeeded. Well done."

This year again AWARD highlighted the top 5 Agencies, Clients, Production Companies, and Network of the Year:

Production Company of the Year – Top 5

1) Finch

2) Exit Films

3) The Sweet Shop

4) Curious Film

5) Thick as Thieves

 

Agency of the Year – Top 5

1) McCann Melbourne

2) FCB New Zealand

3) Leo Burnett Sydney

4) Clemenger BBDO Melbourne

5) Colenso BBDO

 

Client of the Year – Top 5

1) Metro Trains

2) Mini / SPCA New Zealand

3) Tourism Victoria

4) Coca-Cola

5) Diageo Australia

 

Network of the Year – Top 5

1) BBDO

2) McCann Erickson

3) DDB

4) FCB

5) Leo Burnett

 

Creative Team of the Year

Brett Colliver and Simon Vicars

Agency: Colenso BBDO

 

Best in Show

Title: Melbourne Remote Control Tourist

Company: Clemenger BBDO Melbourne

 

Gold Winners

 

Category: Film and Video

Subcategory: Television Commercials, individual – Over 30 seconds

Title: Blazed

Company: Clemenger BBDO New Zealand

 

Category: Film and Video

Subcategory: Television Commercials, individual – Over 30 seconds

Title: Dumb Ways to Die

Company: McCann Melbourne

 

Category: Film and Video

Subcategory: Branded Content, campaign – Any Length

Title: Driving Dogs

Company: FCB New Zealand

 

Category: Film and Video

Subcategory: Interactive Film, campaign – Any Length

Title: Melbourne Remote Control Tourist

Company: Clemenger BBDO Melbourne

 

Category: Craft in Film

Subcategory: Animation

Title: Dumb Ways to Die

Company: McCann Melbourne

 

Category: Craft in Film

Subcategory: Original Music

Title: Dumb Ways to Die

Company: McCann Melbourne

 

Category: Print

Subcategory: Newspapers, campaign

Title: Dumb Ways to Die

Company: McCann Melbourne

 

Category: Integrated Campaign

Title: Dumb Ways to Die

Company: McCann Melbourne

 

Category: Posters and Outdoor

Subcategory: Outdoor Campaign – Any format

Title: Dumb Ways to Die

Company: McCann Melbourne

 

Category: PR

Subcategory: Best Integrated Campaign Led by PR

Title: Dumb Ways to Die

Company: McCann Melbourne

 

Category: Print Craft

Subcategory: Art Direction, campaign

Title: Dumb Ways to Die

Company: McCann Melbourne

 

Category: Print Craft

Subcategory: Illustration, campaign

Title: Dumb Ways to Die

Company: McCann Melbourne

 

Category: Radio

Subcategory: Over 30 Seconds

Title: Dumb Ways to Die

Company: McCann Melbourne

 

Category: Radio

Subcategory: Copywriting

Title: Dumb Ways to Die

Company: McCann Melbourne

 

Category: Radio

Subcategory: Best Use of Music

Title: Dumb Ways to Die

Company: McCann Melbourne

 

Category: Direct Marketing

Subcategory: Integrated Solutions

Title: Driving Dogs

Company: FCB New Zealand

 

Category: Direct Marketing

Subcategory: Integrated Solutions

Title: Dumb Ways to Die

Company: McCann Melbourne

 

Category: Digital

Subcategory: Digital Campaign - Charity

Title: Dumb Ways to Die

Company: McCann Melbourne

 

Category: Digital

Subcategory: Mobile

Title: TXTBKS

Company: DDB DM9JaymeSyfu/Digit

 

Category: Digital

Subcategory: Online/Shared Film – 3 Minutes or less

Title: Driving Dogs

Company: FCB New Zealand

 

Category: Digital

Subcategory: Online/Shared Film – 3 Minutes or less

Title: Dumb Ways to Die

Company: McCann Melbourne

 

Category: Creative Innovation

Title: Melbourne Remote Control Tourist

Company: Clemenger BBDO Melbourne

 

Category: Promotion and Experiential

Subcategory: Best use of Social Media in a Promotional Campaign

Title: Dumb Ways to Die

Company: McCann Melbourne

 

Category: Media

Subcategory: Best use of Media – Integrated Campaign

Title: Dumb Ways to Die

Company: McCann Melbourne

For the full list of winners click here.

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Have something to say? Send us your comments using the form below or contact the writer at adnews@yaffa.com.au 

comments powered by Disqus