Lego gets creative with branded-content nostalgia

Remember those fun afternoons building marvellous creations with your Lego set? Maybe it was only yesterday. To celebrate its 80th birthday, the iconic toy brand has released an animated video detailing its history in true Lego fashion: storytelling.

The branded content video runs for 17 minutes but don't fret, it's an entertaining watch bound to bring forth feelings of nostalgia for the simpler days when deadlines weren't the driving force of your day.

The video was posted on 10 August and has already clocked over 100,000 views.

Do your inner child a favour and check it out below.

And remember that amazing ASICS video of its birth and journey?

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