J&J Pacific to rejig agency roster by quarter four

By David Blight and Alexandra Roach | 27 July 2012

Johnson & Johnson (J&J) Pacific has confirmed it is taking part in the company's global agency review, with a final Australian roster to be determined by the end of the year.

The global review was revealed earlier in the week, and comes in the wake of the appointment of a new global marketing and PR head Michael Sneed, who took on the job in December 2011.

J&J Pacific was unsure about its involvement in the review earlier in the week, but has since released this exclusive statement to AdNews: “We can now confirm that Johnson & Johnson Pacific will be involved in a global agency review and consolidation to build greater value and deliver innovative and fully integrated solutions for our Consumer brands.

“This difficult decision allows us to reduce complexity and simplify our internal structure and processes across our global Consumer businesses and brands.

“Although we cannot share specific details at this point, we will be working through brand review and transition plans with our agency partners and expect that process to conclude in the fourth quarter of 2012.”

In Australia, J&J Pacific works with DDB, JWT and 303Lowe.

303Lowe handles J&J's feminine hygine product portfolio which includes Carefree and was behind the infamous “vagina” ad currently in the headlines.

The global creative review follows a media agency review J&J launched for its Europe, Middle East and Africa markets earlier this year.

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