ABC's Gruen Planet will be out to convince Australians to ignore the Melbourne Cup this Wednesday night.
The show will explore a number of questions including how much companies pay for celebrities attendance at race events, what the responsibilities are of a good tent guest, and will Leonardo DiCaprio, Shane Warne and Liz Hurley turn up.
The Gruen Planet will also look at Hungry Jacks's repositioning as a healthier burger chain and how this campaign will roll out.
Will Anderson will be joined by Todd Sampson (Leo Burnett), Russel Howcroft (Y&R Group), Lauren Miller Cilento (Harry M Miller Group) and Stuart Gregor (Liquid Ideas).
The show airs on Wednesdays at 9pm on ABC1.
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