Schweppes has appointed its creative partner George Patterson Y&R Melbourne as its digital agency after a round of competitive pitching.
The incumbent digital agency was Sputnik.
“Schweppes has enjoyed a long standing creative and strategic partnership with GPY&R,” Schweppes Australia brand manager Ben Goss said. “We’re thrilled to be merging our digital business needs.”
GPY&R national business director, Steve Doherty, said: "The win of Schweppes’ entire digital business was a great win for the agency and reflected the depth of its digital offering, its understanding of the Schweppes business and brands and its capability to deliver multi-platform ideas."
GPY&R has represented Schweppes creatively for more than fifteen years.
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