Experts praise Buckman's response to Twitter hacking

By By David Blight | 2 October 2012
Telstra chief marketing officer, Mark Buckman.

Experts have praised Telstra marketing boss Mark Buckman for his response to a Twitter hacking this morning, citing it as a perfect example of how to deal with such an incident.

This morning Buckman's account sent out tweets which had not been generated by the marketing boss. A message from his account said: "hey someone is writing offensive posts that are about you."

Buckman has responded quickly to the incident, writing on his account: “Sorry folks - seems like I was hacked. Should be fixed now."

Twitter hacking is an incredibly common occurence, and  in this instance experts in branding and social media have said the incident should be seen as a lesson for marketers in how to respond to issues such as this.

JMK chief executive Julian Martin told AdNews: “My first instinct is that he has acted in exactly the right way to protect his own personal brand. He has been the victim of fraud and he has immediately gone out an apologised for it.

“This probably shows that he is a consummate marketer.”

Ikon Communications social media director Oliver Wilton said this can also be seen as a lesson for marketers with a strong social media presence about being “vigilant” in the social space.

“You have to be vigilant, especially if you have invested a lot of effort into your online reputation and audience. If you don't act quickly, your reputation can be endangered quickly.”

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