Euro RSCG Sydney has enlisted Amnesia Razorfish creative director Jay Morgan as digital creative director.
Morgan was appointed by, and will report to, executive creative director Steve Coll.
At Amnesia, organ was involved in the agency's Qantas win, and also worked on brands including BT Financial, Sportsgirl, P&O Cruises and Blackberry.
He has worked previously as national digital creative director at Southern Cross Austereo.
Coll said: “There’s momentum in the agency, especially following the wins at Cannes and D&AD. But we’re always looking for improvement. And, although we’re collaborating well with PR agencies, digital thinking has to play a stronger role.
“So I’m delighted to welcome Jay. He’s a top man with a great idea-led approach to digital creative. I’m really looking forward to him taking a key role in the department and the agency.”