Digital Post Australia appoints Airborne

By David Blight | 4 October 2012

Digital Post Australia, a digital postal service due to launch imminently in Australia, has appointed Mediabrands-owned creative agency Airborne after a pitch.

Airborne has been tasked with leading the company's brand devleopment, including strategy, creative, channel planning and trade communications.

The work will be supported by Mediabrands' wider capabilities, including search, performance digital, activation and content production.

Digital Post Australia has claimed to be the first digital postal service in Australia. The service will give Australians a Digital Postbox giving access to bills, statements, financial and health care documents and government mail.

Digital Post Australia chief executive Randy Dean said: “Airborne presented highly creative and insightful recommendations that were beyond our brief to the agencies.

“Their collaboration with multiple Mediabrands skill sets and their ideas on customer acquisition and retention were first class and will give us an edge in attracting consumers.

“We are excited to be working with such a talented and resource-rich organisation.”

Airborne managing director Scott Player said: “The agency’s presentations to Digital Post Australia demonstrated how relevant and powerful creative ideas can reach and engage consumers using a variety of media channels.

“We are excited to showcase how our performance-focused creative and broad service model is unique in this market and can deliver strong results.

“We look forward to assisting Digital Post Australia launch this exciting new brand while doing something valuable and game-changing for Australian businesses and consumers.”

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