Air conditioning company Daikin has appointed PHD Australia and Spark PHD New Zealand to handle media buying.
PHD won the account following a pitch process which lasted for three months, ousting incumbent Initiative.
The agency will begin work immediately. Daikin’s creative agency is The Works.
According to Nielsen, Daikin spent $2.1 million on main media in the 12 months to May 2011, down from $2.6 million in the prior period.
However, an industry source said the business is worth closer to $5 million in Australia, and $1 million in New Zealand.
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