Cummins&Partners has picked up the rebranding duties for Adelaide's Rundle Mall, which is undergoing a $30 million redevelopment this year.
The agency, which was renamed Cummins&Partners from CumminsRoss on April 1 following the departure of ECD and co-founder Jason Ross, has also announced the appointment of Maddy Lehmann as an account director, joining the agency from stints at Clemenger BBDO and AJF Partnership in Sydney.
On the Rundle Mall win, Cummins&Partners managing director Bronwen Gwynn-Jones said: “This is a significant win for Cummins&Partners, but more importantly it's an opportunity to share our thinking, our strategy and our creativity with an iconic organisation that has a clear vision for the future of Rundle Mall.”
Amanda Grocock, marketing and events consultant at Rundle Mall Management Authority, added: “After a careful and considered process it was agreed that Cummins&Partners provided the perfect mix of local knowledge, industry experience and creativity needed to create something special for the mall.”
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