The most complained about campaign of 2011, Healthy Communities' 'Rip & Roll' gay safe sex initiative, has made its return in Queensland.
Last year, the billboard and posters for the Queensland Association of Healthy Communities were the two most complained about ads, attracting 275 complaints between the two to the Advertising Standards Bureau (ASB).
Healthy Communities confirmed to AdNews the campaign has re-emerged in Queensland, this time with a different execution featuring three men, one holding a condom.
The campaign will appear on a number of bus shelters around Queensland. The ad promotes safe sex within the gay and lesbian community.
Last year, the campaign became embroiled in controversy in the first half of 2011 when out-of-home media company AdShel removed the ads from its bus shelters after it received a number of complaints.
The campaign was then reinstated by AdShel after the conservative Australian Christian Lobby said it had orchestrated the complaints against the ads.
Despite the high level of complaints to the ASB, the board dismissed the concerns.
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