Commonwealth Bank has issued an apology after releasing a controversial online video which portrayed a fake bomb scare in London.
The ad featured the Commonwealth Bank's new 'C' , 'A' and 'N' characters, part of its 'Can' positioning, alerting a security guard about a terrorist suspect wearing a suspicious backpack.
The ad was placed up on YouTube on Wednesday, but had been taken down by Thursday morning.
Commonwealth Bank issued the following statement: “The Commonwealth Bank apologises for the online video released to its YouTube Channel. We acknowledge some concerns were raised and the material was withdrawn this morning.”
The ad was an incredibly risky move for the bank, considering the strict security laws which have been imposed in London during the Olympic Games.
Commonwealth Bank's 'Can' campaign, created by M&C Saatchi, was launched earlier in the year.
Follow @AdNews
on Twitter for breaking stories and campaigns throughout the
day.
Have something to say? Send us your
comments using the form below or contact the writer at davidblight@yaffa.com.au
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.