Coles CMO Simon McDowell as been named marketer of the year by the Australian Marketing Institute. Hungry Jack's Shake and Win app also took the gong for the best marketing programme at the annual awards.
McDowell overseas all the supermarket's marketing activity as well as its store development, as part of its ongoing turnaround strategy under CEO Ian McLeod.
He oversaw the multiyear deal the supermarket signed earlier this month with celebrity chef Heston Blumenthal.
Simon McDowell told AdNews the accolade was a recognition for the whole Coles marketing team.
Mark Crowe, AMI CEO said: "The Institute is thrilled to recognise Simon’s dedication and contribution to the marketing profession."
Hungry Jack's Shake and Win app achieved RIO of 1186%, and helped the fast food chain take on its rival McDonald’s by boosting revenue and customer numbers. The app, created by Clemenger BBDO Sydney, also directly contributed to 25% of profit growth at Hungry Jack's.
The AMI introduced a new logo yesterday as part of a modernisation effort to better serve its members and reflect the growing importance of marketing's role as a business driver.
Full list of winners:
Brand Extension
Drop Dead Leggings | Official Clothing and Make Communications
Brand Revitalisation
Sipahh Straws: From Failing Occasional Confectionery | Club Trading and Distribution
Consumer Insight
That’s the Beauty of Tassal | Tassal
Corporate Social Responsibility
Hands on Health | Monash University – Faculty of Medicine, Nursing and Health Sciences
Digital Marketing
Shaking up the Category and Winning | Clemenger BBDO Sydney
Education
La Trobe Make a Difference Campaign | La Trobe University
Experiential and Brand Experiences
A Place to Remember | Graffiti Group
Incentive Marketing
Australia Post Lead Legends Program | Australia Post
Internal Marketing
The RACT Way | RACT
Marketing Communications – Business to Business
Funeral Alliance Solutions for Business | Marketing Angels
Marketing Communications – Business to Consumer
AAMI’s Rhonda and Ketut – A Love Story | Ogilvy Melbourne
Marketing on a Shoestring
Cringe the Binge | Decoder
New Brand, Product and Service Launch (Joint winners)
Leggo’s Vine Ripe Pasta Sauce | Simplot Australia
Retirement Options Service | Government Employees Superannuation Board
Social Marketing
Crisis Communication – Australia Day Weekend | Brisbane City Council
Sponsorship
Arrive in Style to Grace Kelly: Style Icon with V/Line | V/Line Pty Ltd
Sustainable Marketing
ClimateSmart Home Service | LGIS
Loyalty Programs
Howards Storage World Loyalty Program | Howards Storage World
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