Coca-Cola tops global brands but Apple hot on heels

By David Blight | 4 October 2012

Coca-Cola has topped Interbrand's 13th annual Best Global Brands report, while Apple has jumped into second place and is a hot contender for the top spot.

The top brands on the list were Coca-Cola, Apple, IBM, Google, Microsoft, GE, Mcdonald's, Intel, Samsung and Toyota.

Last year, Apple was eighth on the list, and has seen a 129% increase in brand value.

Facebook has also entered the list at number 88 after its giant IPO earlier in the year.

Interbrand Australia CEO, Damian Borchok said, “The report is more than a brand league table. It is a detailed study of how the best businesses use brand to drive top and bottom line growth in what are very challenging global economic times.

“Findings from the study present a clear picture: Brand innovation is essential to remain competitive and connected with customers. And innovation goes beyond traditional product development.

“For the best brands this has mean innovating business models, the way they use technology to capture customer value, engage and deploy employees or create unique customer experiences. These may be difficult times, but they are also exciting ones for businesses with vision and ambition for their brands.”

Coca-Cola's brand value has been valued at $77.8 million, while Apple's was $76.6 million.

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