Cadbury has unveiled the first two TV ads to feature winners of its Joyville Special Deliveries promotion, which saw customers presented with a giant chocolate sewing machine and barbecue.
The TV executions show the first two winners out of six people who will lay claim to a giant chocolate version of what 'brings them joy'. The two ads went live on Sunday 3 March and will air for two weeks while the promotion is still ongoing.
The winners were Naomi Newton from Ballarat North in Victoria and Kathy Crawshaw from Bowral in New South Wales.
Cadbury Dairy Milk general manager marketing Ben Wicks said: “The Joyville Special Deliveries promotion is a unique and generous concept that is all about recognising and celebrating what brings real people joy.
“This is the first chapter in our Joyville story for 2013 and sets the scene for what will be an exciting year of continuing innovation and category breaking leadership for Cadbury Dairy Milk.”
The Joyville Special Deliveries promotional campaign kicked off in February and is a continuation of the Joyville platform launched by Cadbury last year.
The campaign was devised by Saatch & Saatchi while digital was handled by Visual Jazz Isobar.
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