Ahead of the long-rumoured launch of Facebook video ads, autoplay mobile video is now available in 90% of iOS user's News Feeds, and a lesser percentage of Android devices.
The company has ramped up the trial launched in September but it is understood that while the capability to push autoplay video to most mobile users exists, the number of users actually receiving video remains low.
Facebook was unable to comment on whether when or if autoplay video ads would launch, although it is thought it could be next quarter.
In Australia, the firm is ramping up commercial activities. As well as beefing up staff, the firm is now explaining, alongside partners, how its technology can provide incremental reach to brands. It is currently putting together case studies to prove its effectiveness and let customers do the talking.
One fresh testimonial, from Microsoft, said that its Xbox One launch Facebook campaign was “one of the most effective mediums for us” in Australia “reaching over 10m people and gathering 250,000+ video views.”
It remains to be seen how Facebook's billion-plus users will react to autoplay video ads.
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