Australian Apple Mac users have been found to shop and spend more money online compared to Windows users, according to Roy Morgan's Internet Monitor data for the 12 months up to June 2012.
The independent research company revealed 51% of Australian Mac computer users are purchasing products online in an average four week period compared to 37% of Windows users.
Additionally, Mac users were found to spend more money when shopping online than Windows users, spending an average of 19% more.
Roy Morgan mobile, internet and technology industry director Andrew Braun said in a statement: “It’s interesting that not only are Apple Mac users more likely to be purchasing products online (compared to Windows users), but they are also outspending Windows users in certain areas such as Electronics and the Entertainment & Leisure category.
"For example, Apple Mac users spend on average 87% more than Windows users on Home Entertainment equipment purchased online.
“Apple iPhone owners are also more likely to shop online using their phone, when compared to other brand Smartphone owners.
"Twenty four percent of Apple iPhone owners are doing at least one online shopping activity by mobile phone in an average four weeks, compared to just 5% of Samsung and 2% of Nokia mobile phone owners.
“These findings show that online retailers could well benefit from targeting Apple Mac users."
The data is based on Roy Morgan's latest Internet Monitor for the 12 month period to June 2012.
Follow @AdNews on Twitter for breaking stories and campaigns throughout the day.
Have something to say? Send us your comments using the form below or contact the writer at firstname.lastname@example.org
The AdNews Media Summit is on 19 May, 2016. A top line of of the industry's smartest thinkers will debate the biggest topics in media, advertising, marketing and creativity. Don't miss it, buy tickets here. Buying 5 tickets or more earns you a discount.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at email@example.com