Air NZ Hobbit push takes flight with aviation assault

By By Amy Kellow | 26 November 2012
Air NZ's aircraft promoting Peter Jackson trilogy, 'The Hobbit' (H).

Air New Zealand has unveiled a 73-metre long aircraft covered in collateral of upcoming Peter Jackson film The Hobbit, as part of its global two-year marketing tie-up with the franchise.

The promotional aviation assault is showcased across a 777-300 aircraft and features images of the forthcoming Hobbit film with the tagline 'Air New Zealand: The Airline of Middle Earth'.

It is the second instalment in the airline's two-year global partnership with the forthcoming Peter Jackson trilogy and Lord of the Rings prequel films, The Hobbit.

The aircraft follows the company's recent Hobbit-themed safety video starring director Peter Jackson and the films' recognisable characters, which has attracted nearly 10 million views since its November launch.

It will also be present at the film's 28 November world premiere in Wellington, and will be followed by a second aircraft next year celebrating the trilogy's next movie, The Hobbit: The Desolation of Smaug.

Air New Zealand chief executive officer Rob Fyfe said: “New Zealand is the home of Middle Earth and The Hobbit movies will be hugely important to New Zealand’s tourism industry in the next couple of years as international tourists are inspired to come and see and experience for themselves the landscapes which have shaped the movies.

“We are thrilled to see so many international visitors booked to travel to Wellington for the world premiere of The Hobbit: An Unexpected Journey; we want them to experience the magic of Middle-earth as soon as they set foot on this aircraft.”

Director Peter Jackson said: “It’s wonderful to see such a stunning image to celebrate The Hobbit: An Unexpected Journey on one of Air New Zealand’s largest international aircraft.  It’s a unique representation of the innovation and creativity of New Zealanders and a great opportunity to show off the incomparably beautiful landscape of this country.”

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