Air New Zealand has unveiled a 73-metre long aircraft covered in
collateral of upcoming Peter Jackson film The Hobbit, as part of its
global two-year marketing tie-up with the franchise.
The promotional aviation assault is showcased across a 777-300 aircraft
and features images of the forthcoming Hobbit film with the tagline 'Air New
Zealand: The Airline of Middle Earth'.
It is the second instalment in the airline's two-year global partnership
with the forthcoming Peter Jackson trilogy and Lord of the Rings
prequel films, The Hobbit.
The aircraft follows the company's recent Hobbit-themed safety video starring director Peter Jackson and the films' recognisable
characters, which has attracted nearly 10 million views since its
November launch.
It will also be present at the film's 28 November world premiere in
Wellington, and will be followed by a second aircraft next year
celebrating the trilogy's next movie, The Hobbit: The Desolation of
Smaug.
Air New Zealand chief executive officer Rob Fyfe said: “New Zealand is
the home of Middle Earth and The Hobbit movies will be hugely important
to New Zealand’s tourism industry in the next couple of years as
international tourists are inspired to come and see and experience for
themselves the landscapes which have shaped the movies.
“We are thrilled to see so many international visitors booked to travel
to Wellington for the world premiere of The Hobbit: An Unexpected
Journey; we want them to experience the magic of Middle-earth as soon as
they set foot on this aircraft.”
Director Peter Jackson said: “It’s wonderful to see
such a stunning image to celebrate The Hobbit: An Unexpected Journey on
one of Air New Zealand’s largest international aircraft. It’s a unique
representation of the innovation and creativity of New Zealanders and a
great opportunity to show off the incomparably beautiful landscape of
this country.”
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