News Corp has $250,000 of advertising for an agency that can best harness its cross-platform ad potential.
The company is attempting to position its wares at front of mind by dangling a carrot before the creative and media industry. The best idea wins.
'We're for igniting creative ideas' initiative launched today. It is the first time News has offered an opportunity to win a media spend across the network.
Fiorella Di Santo, News Corp Australia’s group director of sales, said the competition is about “fostering talent in the industry and “removing the boundaries and encouraging our commercial partners to be as creative as they possibly can”.
The entry deadline is Friday 14 February and submissions will be judged by a panel which includes AnalogFolk’s executive creative director Matt Grogan and R/GA’s executive creative director Gavin McLeod.
News claims its total reach is 15 million Australians every month.
Updated: A News Corp spokesperson has suggested that AdNews has misunderstood the thrust of the story.
"It’s been positioned on your site that we are asking the industry to make News ‘look good’ asking entrants to ‘spruik our cross-platform ad potential’, however, this is entirely incorrect.
"Rather, the competition is asking agencies to create a cross-platform campaign for their client’s brand using News’ national network of masthead brands. So all aimed at making their client’s brand look good, not ours."
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.
Have something to say? Send us your comments using the form below or contact the writer at adnews@yaffa.com.au
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.