ACP Magazines has diversified its offering in a struggling print market with the launch of a new Catalogues division.
The new division will be headed by Hardie Grant Publishing general manager Mark Paton. He has also worked with ACP's competitor, Pacific Magazines as well as print companies PMP and RR Donnelley
ACP publishing director Gerry Reynolds said: “We are excited about the potential for this new business venture, as catalogues continue to be a growing media category. Our unique combination of consumer insights and engagement, superior styling and photography, 360 degree solutions and product know-how will create compelling offer for brands which use catalogues as part of their media mix.”
Reynolds said the Catalogue division “is a logical complement” to the publisher's custom media arm.
“Mark comes to us with a wealth of experience in custom publishing, content marketing and print production following senior roles with RR Donnelley, PMP, Pacific Magazines and Hardie Grant, and will lead our expansion and growth in the catalogue market,” Reynolds added.
The new division will recruit personnel from within ACP as well as externally. Paton’s appointment is effective immediately and he will report to Sally Wright, publisher of ACP Custom Media & Books.