SYDNEY: Retail advertising trailblazer David Mattingly was inducted into the AdNews Advertising Hall of Fame at last night's Agency of the Year awards.
Mattingly was retail director at Melbourne agency Monahan Dayman Adams in the 1970s and was the driving force behind Myer becoming the first department store to use television advertising.
Following the establishment of the retail agency MDA Mattingly, Myer closed its advertising department and appointed the agency to handle its print and catalogue work. Others followed, including Safeway, which also appointed Mattingly for all media.
By 1989 the Mattingly Network had offices in all mainland capitals and Auckland. Between 1990 and 1997 it was ranked third or fourth nationally. In Melbourne it was first or second from 1987 to 1997.
Mattingly retired from advertising in 1998 and now sits on the board of directors of Austereo, Radio Rentals, Wilson Everard and Drummond Golf.
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