Magazine of the Year Winners

By AdNews | 27 June 2008
The winners of the 11th annual 2008 Magazine of the Year Awards were revealed at a presentation and party held at Sydney Theatre, Walsh Bay last night (26 June). Seventy two finalists from 291 entries across 19 categories were nominated. ACP Magazines had 26 finalists overall, followed by Pacific Magazines with 24, News Magazines had 12, TIME South Pacific five, Northern & Shell Pacific two, Reader’s Digest two and Text Pacific one. The Magazine of the Year Awards were established by the Magazine Publishers of Australia to recognise excellence and achievement in magazine publishing and editorial. Judging was conducted in May by 33 senior magazine publishing executives and industry specialists, divided into six panels, reviewing general excellence, editorial, marketing and advertising, design and digital media. AD TRADE MARKETING CAMPAIGN OF THE YEAR Sponsored by AdNews WINNER The Test of TIME – TIME Magazine (TIME South Pacific) JUDGES’ COMMENTS “Creative. Simple. Spot on. A refreshing, engaging idea that was executed so well. Well done in engaging so many in the industry.” FINALISTS • The Home Beautiful Product of the Year Awards – Australian Home Beautiful (Pacific Magazines) • 30 Days of Fashion and Beauty – ACP Magazines CONSUMER MARKETING CAMPAIGN OF THE YEAR Sponsored by NDD Distribution WINNER It’s Good To Be You – Women’s Health (Pacific Magazines) JUDGES’ COMMENTS “Tremendous launch awareness and interest that delivered over 3,000 subscribers for the first issue.” FINALISTS • Home Beautiful Style Hunter Campaign – Australian Home Beautiful (Pacific Magazines) • Best Bestie Award – Total Girl (Pacific Magazines) • Integrated Fashion Campaign – marie claire (Pacific Magazines) AUSTRALIA POST MAGAZINE BEST USE OF DIGITAL MEDIA Sponsored by Nielsen//Netratings WINNER Zoo Weekly (ACP Magazines) JUDGES’ COMMENTS “Zoo Weekly has successfully taken its brand online and given readers loads of cheeky content. Via ‘zoo tube’, other video and content that extends what can be included in the magazine, it adds a new dimension to the brand and gives users a reason to keep going back.” FINALIST • marie claire (Pacific Magazines) AUSTRALIA POST MAGAZINE SUBSCRIPTION AWARD – FOR EXCELLENCE IN SUBSCRIPTIONS MARKETING WINNER Mother’s Day Campaign (Magshop) JUDGES’ COMMENTS “Magshop’s Mother’s Day campaign demonstrated outstanding year-on-year subscription growth at a particularly competitive retail time. Achieving 50% year-on-year in 2008, following a 78% year-on-year in 2007 is extraordinary.” FINALIST • TIME Magazine BEST USE OF THE MAGAZINE ENVIRONMENT FOR ADVERTISING Sponsored by QMCODES WINNER My Australia Campaign – TIME Magazine (TIME South Pacific) JUDGES’ COMMENTS “A hugely successful campaign capturing the photographic excellence of the magazine.” FINALISTS • V6 Toyota Tarago – Notebook (News Magazines) • FLING – WHO (Pacific Magazines) • Sara Lee Sundays – News Magazines • Norsca – DOLLY (ACP Magazines) • real living website launch - real living (ACP Magazines) BEST USE OF SPECIAL EXECUTION WINNER Australian Home Beautiful (Pacific Magazines) FINALISTS • Inside Out (News Magazines) • marie claire (Pacific Magazines) • Australian Gourmet Traveller (ACP Magazines) BEST USE OF PHOTOGRAPHY/ PHOTOGRAPHIC FEATURE Sponsored by Snapper Media WINNER Modern Masterpieces food feature – Vogue Entertaining & Travel (News Magazines) FINALISTS • Fresh Approach – Vogue Australia (News Magazines) • Fashion High – Harper’s BAZAAR (ACP Magazines) • Sonia Sparkle – The Australian Woman’s Weekly (ACP Magazines) • Prints Charming – belle (ACP Magazines) COVER OF THE YEAR Sponsored by Webstar Printing WINNER Street Machine (ACP Magazines) FINALISTS • Australian Good Taste (News Magazines) • Vogue Living (News Magazines) • Australian Home Beautiful (Pacific Magazines) • Better Homes and Gardens (Pacific Magazines) FEATURE WRITER OF THE YEAR WINNER Michael Sheather, The Australian Woman’s Weekly (ACP Magazines) JUDGES’ COMMENTS “Very high standard of entries, judging was tough! Michael Sheather is impressive in his great writing and consistency.” FINALIST • Larry Writer, The Australian Women’s Weekly (ACP Magazines) • Felicity Robinson, marie claire (Pacific Magazines) • Wendy Squires, Madison (ACP Magazines) COLUMNIST OF THE YEAR WINNER John Carey, Wheels (ACP Magazines) JUDGES’ COMMENTS “John Carey writes on a subject about which I have little or no interest and yet I found his columns interesting and compelling. He knows his apples and has the gift of being able to pass on what he knows.” FINALISTS • Alex May, Australian House & Garden (ACP Magazines) • Adrian Gill, Australian Gourmet Traveller (ACP Magazines) EDITORIAL INITIATIVE OF THE YEAR Sponsored by Sinnott Bros WINNER Push It – marie claire (Pacific Magazines) JUDGES’ COMMENTS “Great topical issue with a positive result. Issue attracted new readers and covered many demographics.” FINALISTS • Girlfriend Goes Green – Girlfriend (Pacific Magazines) • I Can Make A Difference – Total Girl (Pacific Magazines) • White Ribbon Campaign – New Idea (Pacific Magazines) STORY OF THE YEAR Sponsored by Corbis WINNER Culture of Violence – TIME Magazine (TIME South Pacific) JUDGES’ COMMENTS “Culture was a devastating account of a significant sociological trend of which I was hitherto unaware.” FINALISTS • Trial by Tasman – Australian Geographic (ACP Magazines) • Visions of the Night – TIME Magazine (TIME South Pacific) • Aboriginal Child Abuse Crisis – marie claire (Pacific Magazines) DESIGNER OF THE YEAR Sponsored by Myllykoski WINNER Huw Reynolds, belle (ACP Magazines) FINALISTS • Jamie Fawdray, K-Zone (Pacific Magazines) • Sarah Kavanagh, donna hay magazine (News Magazines) • David Ashford, Men’s Health (Pacific Magazines) LAUNCH/RELAUNCH OF THE YEAR Sponsored by m-real Galerie Paper WINNER Women’s Health (Pacific Magazines) JUDGES’ COMMENTS “A well-targeted and carefully conceived launch that immediately established the brand as a player in a competitive category.” FINALIST • HealthSmart (Reader’s Digest) EDITOR OF THE YEAR Sponsored by DHL Global Mail WINNER Kim Wilson, OK! Magazine (Northern & Shell Pacific) JUDGES’ COMMENTS “Kim’s success in transforming a monthly title into a successful weekly is a remarkable achievement.” FINALISTS • Sarah Nicholson, delicious (News Magazines) • Paul Merrill, Zoo Weekly (ACP Magazines) • Donna Hay, donna hay magazine (News Magazines) GENERAL EXCELLENCE – SPECIAL INTEREST WINNER Australasian Dirt Bike (ACP Magazines) JUDGES’ COMMENTS “A totally focussed tailored offering to a market it knows well. More importantly it does not take its market or readership for granted. A really good feel and look for a specialist/niche title.” FINALISTS • Weight Watchers (Text Pacific) • Total Girl (Pacific Magazines) • K-Zone (Pacific Magazines) GENERAL EXCELLENCE – HOME & FOOD Sponsored by Offset Alpine Printing WINNER real living (ACP Magazines) JUDGES’ COMMENTS “Refreshing design and layout, which has allowed real living to create its own identity in the homemaker market.” FINALISTS • delicious (News Magazines) • Australian Gourmet Traveller (ACP Magazines) • Better Homes and Gardens (Pacific Magazines) GENERAL EXCELLENCE – GENERAL INTEREST/NEWS Sponsored by PMP Limited & Gordon & Gotch WINNER OK! Magazine (Northern & Shell Pacific) JUDGES’ COMMENTS “This magazine has defied competition, and simply put a great product out consistently, which has also raised the category standards of presentation including mass titles.” FINALISTS • New Idea (Pacific Magazines) • Australia Reader’s Digest (Reader’s Digest) • Take 5 Magazine (ACP Magazines) GENERAL EXCELLENCE - LIFESTYLE Sponsored by Hannanprint WINNER Shop Til You Drop (ACP Magazines) JUDGES’ COMMENTS “There’s something so uniquely Australian about a magazine where Prada sits happily alongside Portmans with enthusiastic editorial endorsement of both. Shop works so hard for the reader and deserves credit for taking a fresh approach to fashion.” FINALISTS • Zoo Weekly (ACP Magazines) • Vogue Australia (News Magazines) • Madison (ACP Magazines) OUTSTANDING CONTRIBUTION TO THE MAGAZINE INDUSTRY AWARD WINNER Richard Walsh Richard Walsh’s appointment to ACP, firstly as editor-in-chief, then CEO & chairman, resulted in numerous launches, circulation growth and profit rises for the company. Under Walsh’s leadership, ACP became Australia’s largest publisher, followed by highly successful forays into New Zealand and South East Asia.

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