Tom McFarlane joined M&C Saatchi as creative partner in 1996 at the behest of founding partner Tom Dery soon after the agency's launch into Australia, with the pair having worked together at DDB Melbourne where Tom was executive creative director. As one half of the 'Tomocracy', McFarlane was given regional creative responsibilities in 2002 for Australia, Asia Pacific and the US. Repeatedly placed among BRW's Top Five Creative Directors, McFarlane has delivered signature work for brands including Schweppes, Vodafone, MBF, Woolworths and ANZ.