It was a double whammy for consumer advocate group Choice last year, losing its chief executive Nick Stace and long-time spokesperson Christopher Zinn who had all but marked his scent on all of Australia’s media.
In steps Alan Kirkland to the top job of running the group that counts over 160,000 Australian consumers as members and keeps brands on their toes.
Kirkland, who has has held senior management roles with the Australian Law Reform Commission, Legal Aid NSW and the NSW Council of Social Service, has a crack team on his hands including board of directors member Peter Fray, formerly of Fairfax.
But Choice also faces stiff competition from competitors who aren’t as thorough as the group but offer their services free, especially those from the mainstream commercial sector. Despite this and the staff changes, Choice is getting back to the days of Zinn with Matt Levey, director of campaigns and communication, quickly staking a claim on some of Zinn’s old media haunts.
