Westfield on the hunt for $100,000 fashion blogger

By Prue Corlette | 15 September 2010
 

Westfield has launched a search for "Australia's Savviest Shopper", offering the winner the opportunity to be paid $100,000 to blog about fashion.

The winning "Westfield Insider" will be offered a 12-month role to blog and inform the online community about "on trend with a budget" style, and product and retail news.

The blogger will be charged with creating a community of followers on the Westfield Insider blog and a Facebook page, with rewards on offer for the community.

The Tourism Queensland "Best Job in the World" style campaign will look to recruit the "Westfield Insider" through ads in glossy fashion magazines, radio and social media outreach.

“Westfield will employ a real shopper that will provide relevant information about our retailers at a local level. We expect that this conversation will stimulate further conversations creating a shopping community” said Westfield general manager marketing, John Batistich.

The "Westfield Insider" is a full-time salaried role with the winner paid $100,000 for their yearly tenure.

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