Shares in the Trade Desk fell again after a report another holding company, this time Omnicoim, is questioning the advertising technology platform.
Omnicom has reportedly commissioned a third-party audit of the Trade Desk.
Trade Desk shares fell 8%.
They also fell last week after market leader Publicis Groupe stopped recommending the advertising technology platform to clients.
Multiple reports say the Trade Desk failed an audit on the platform’s fees and media spend.
Market Analysts cut ratings on the independent demand-side-platform allowing advertising agencies and brands to buy and manage advertising campaigns programmatically
The Trade Desk (TTD) told AdNews that any notion it failed an audit is not true.
“In this case, the request included asks for data that would violate customer and partner confidentiality agreements,” the company said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.