TMRW.
Healthcare brand TMRW is putting its customers to the forefront in a new campaign via Today The Brave.
Led by former iflix CEO Mark Britt, the company dubs itself a pioneer of a new category: punk healthcare: an AI-powered wellness brand.
“Healthcare is broken for too many people, too expensive, too impersonal, too out of reach,” TMRW CEO and co-founder Mark Britt said.
“With TMRW, we’re not just offering better care; we’re creating a movement that feels human again.
“This campaign is a stake in the ground for what healthcare should be: transparent, inclusive and deeply personal.”
TMRW uses AI to analyse more than 1,700 biomarkers, integrate wearable data and deliver dynamic care protocols in real time.
The launch campaign introduces Karima Asaad as chief creative officer and founding team member.
The campaign also marks the employment of former Initiative global CEO Mat Baxter as a founding team member and strategic advisor.
"TMRW came to us with one ambition: make us scared,” Today The Brave head of design Ethan Hsu said.
“Together, we set out to dismantle the soft, pastel-washed world of wellness to design something that actually feels alive.
“No more artificial perfection, no more influencers doing breathwork on beige sofas.
“We designed a brand and experience that’s bold, layered, and unapologetically human: editorial typography with teeth, vibrant colour, rich textures and photography that captures real people actually living – not just floating through some algorithm-approved version of health.
“From visual identity to digital experience, to unboxing moments – every touchpoint is crafted with intent and edge.
“This is health that's more runway than waiting room – and bravery built in at the heart.”
Campaign Credits:
Today The Brave
Founding Partner - Jaimes Leggett
Creative Partner - Jade Manning
Creative Partner - Vince Osmond
Head of Design - Ethan Hsu
Client Services Director - Cosmo Haskard
Head of Strategy - Alyce Gillis
Creative Operations Manager - Kate Gregson
TMRW
CEO & Co-Founder - Mark Brit
Chief Creative Officer & Co-Founder - Karima Asaad
Strategic Advisor & Co-Founder - Mat Baxter
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