Budget airline Tiger Airways is hunting for a creative agency to up the ante in its tussle with Virgin Blue and Qantas-owned Jetstar.
The airline, which is partially owned by Singapore Airlines, is meeting agencies to appoint its first retained creative agency of record before the start of Tiger's financial year in April.
Tiger Airways marketing manager Dominika Gac said the airline had previously employed graphic design agencies for its advertising. Tiger's media buying account, handled by Starcom, is unaffected.
“We are about to head into a new financial year and we are looking at how to move forward as we continue to grow and expand. We want to ensure that all of our support functions are in place,” she said.
Tiger spent an estimated $700,000 on main media in the 12 months to October 2010, down from $1.1 million in the prior period, according to Nielsen.
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