Credit: Supercars
Supercars has appointed Popsta Media as its digital media sales agency, giving exclusive rights to sell YouTube inventory across Australia and New Zealand, plus display and branded content across the Supercars website and app.
The deal also lets advertisers buy Supercars YouTube media direct.
Popsta Media, a music, sport and entertainment consultancy, already represents Universal Music Group and Moonbug Entertainment across the region.
Andrew Mara, Supercars head of digital, said demand from brands had driven the move.
"We've had high demand from brands wanting to position themselves around our highly engaged YouTube audience," Mara said.
"The partnership with Popsta Media strengthens our commercial digital offering and creates new ways for brands to engage Supercars fans across our owned platforms."
Supercars generated 510 million digital interactions in 2025, up 85% year-on-year, with 363 million total video views across its digital ecosystem, including 24.8 million on YouTube.
Shaun Warry, co-founder of Popsta Media, said the appointment opens up a scaled sports audience to brands.
"We're excited to now offer brands premium brand-safe opportunities in one of Australia's largest sports, through YouTube media, content sponsorships, display inventory and branded content opportunities," Warry said.
The Repco Supercars Championship heads to New Zealand for the ITM Taupo Super 440, April 10-12.
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