Dave Mullan
StreetIQ, a digital out-of-home platform, has appointed Dave Mullan sales director.
He will lead agency and brand growth, programmatic DOOH strategy across DSPs and trading desks, and will drive the platform's commercial rollout nationally.
“The DOOH market is maturing quickly and agencies are demanding more measurable outcomes, dynamic creative and programmatic execution at scale,” said Stephen Dolan founder at StreetIQ.
“Dave has grown programmatic DOOH revenue in one of the world’s most advanced markets and so we’re bringing that expertise to Australia at exactly the right moment.”
Mullan joins with more than seven years experience across DOOH, audio-digital and digital media, most recently having served as programmatic account director at JCDecaux UK.
Prior to his role at JCDecaux UK, Mullan held roles at Dentsu, Azerion and Channel 4.
"I've spent years sitting across the table from trading desks trying to make programmatic DOOH easier to buy. What StreetIQ has built with verification and dynamic creative in one place was the answer to most of those conversations,” said Mullan.
“My focus now is helping the right agencies and brands understand what's within reach and giving them the confidence to act on it."
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.