Sponsors line up for Amazing Race

By By David Blight | 21 April 2011

EXCLUSIVE: Seven Network has bagged a raft of big name brands to sponsor the network's new prime time reality TV series, The Amazing Race.

The line up of sponsors includes Canon, National Australia Bank, Honda, Vodafone and Gloria Jean’s, which have all signed multi-million dollar deals.

The inaugural Australian series will provide sponsors with brand integration across offline and online content, in addition to targeted advertising spots around the show.

Some of the sponsors will also incorporate their association with the series into their marketing activities.

Seven Network network director of sales Kurt Burnette, said: “This is one of those properties that immediately popped with agencies  and clients, much more than many other properties. It’s a familiar format, which has a great deal of potential.”

Aside from the five confirmed sponsors, Seven confirmed it is also in talks with two other undisclosed sponsors.

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