VIRGINIA: Social networking sites attract more visits from women than men, according to a new report.
The 'Women on the Web: How Women are Shaping the Internet' report by ComScore found that 75.8% of online women visited a social networking site in May 2010, compared to 69.7% of online males.
"Understanding gender-specific differences in web usage is valuable to any digital stakeholder looking to successfully reach and engage both women and men in the online environment,” said Linda Boland Abraham, comScore chief marketing officer and executive vice president for global development.
“We have seen that women across the globe share some similar usage patterns online, such as strong engagement with social networking sites, but it’s also important to understand gender differences on a regional, country and local level, where cultural differences are continually shaping online usage and content consumption.”
In the Asia Pacific region, which includes Australia, 54.9% of online women use social media sites compared to 50.7% of men.
The report also found that women around the globe spent on average 5.5 hours on social networking sites in the month of May, compared to 3.9 hours for men.
Other findings include the insight that although there are more males using the internet globally, women spend about 8% more time online than men, averaging 25 hours per month online.
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