SMH drops Essential Style

By By David Blight | 6 April 2011

The Sydney Morning Herald has axed the Essential Style pullout, replacing it with a two-page fashion section in the paper's Thursday edition.

A spokeswoman for owner Fairfax denied the move was driven by falling demand from advertisers, and said the decision was purely editorial.

The new Style section will focus on fashion trends, news and personalities, led by recently hired fashion editor Georgina Safe.

Safe was previously fashion editor at The Australian, a job she has held for the past six years. She began her role on 4 April. The new Style section will appear in the paper from tomorrow.

The design, homewares and retail elements that were a part of Essential Style will move to the paper's Saturday supplement Spectrum, overseen by the publication's Sydney shopping and design expert Melissa Perfold.  

Sydney Morning Herald editor Amanda Wilson said: "Georgina is a terrific advocate for Australian fashion and one of the most highly regarded journalists in this area. I am confident our readers will find much to inspire them in the new fashion section."

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