The Australian Red Cross Blood Service (ARCBS) has initiated a media buying review for its advertising account, putting its retained media agency MPG on alert.
A source close to the pitch, who declined to be named, confirmed that seven media agencies will be presenting their credentials, and that a shortlist of four agencies will be drawn up.
MPG has been invited to present its credentials. The new media agency will start its contract on 1 July 2011.
Direct marketing agency Rapp is the company's creative agency. Creative duties have not been affected by the media review.
ARCBS's estimated main media spend in the 12 months to November 2010 was $3.7 million, up from $2.8 million in the previous corresponding period, according to Nielsen.
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