Publicis Groupe has released a video and a documentary, blending live action and real actors with the latest in AI production to mark the France-based global advertising company’s centenary.
"2026 will be a very special year for us, as we end our first century,” said CEO Arthur Sadoun.
“A century where we have turned a small hot shop from Montmartre into the industry’s largest holding company over the last two years.
The film, A Lion Never Gives Up, is a hybrid project with with GenAI 2D & 3D imaging to reconstitute scenes from the past, reducing the price of scene reconstruction and opening new creative possibilities.
A quarter is live action footage, with the rest created by AI, drawing on photos, films and documents from Publicis’ own archives.
AI prompt artists and AI archivists managed, sourced and catalogued both the volume of real images needed for a project of this size - 4,500 for 150 individual shots - and the AI-generated ones.
Credits:
Publicis Conseil
Global CEO/CCO Leo - CEO/CCO Publicis Conseil - CCO Publicis Groupe France : Marco Venturelli
Agathe Bousquet – Présidente Publicis Groupe France et Présidente de Publicis Conseil
Alexis Ben Behe – Directeur de Création Executif / Executive Creative Director
Maud Robaglia – Directrice de Création / Creation Director
Gurvan Prioul – Creative & UX Design Director / Directeur Créatif et UX Design
Hamza Ben Maadoum – Directeur Artistique Junior
Production: Prodigious Paris
CEO Prodigious : Christopher Thiery
MD Prodigious : Caroline Petruccelli
Producteur Exécutif : Yann Dubois
Post producteur : Cédric Herbet
VFX creative Director : Nico Vogel
DOP : Nicolas LOIR
Chef opérateur son cinéma : Damien PERROLAZ
Directrice de production : Marie Caron
Son : Prodigious
Producteur son : Martin Sumeire
Mix, sound design : KOUZ
Le documentaire “L’avenir est l’affaire de Publicis »
Réalisation Stanislas Valroff
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