Leo Roubos, Carl Clasio.
Decision intelligence platform Prophet has expanded its sales teams with Carl Clasio joining as onboarding manager and Leo Roubos sales enablement and business development lead.
Clasio joins from his role as programmatic and trading manager at Atomic 212.
He will report to chief operating officer, Hamish Mogan.
Clasio said his agency background will support him in his new role.
“Coming from an agency background, Prophet provides the opportunity for me to use my expertise in omni-channel activations, as well as translating useful data to actionable insights,” he said.
“Prophet is an integral tool for marketers to finally answer the whys and hows of strategic planning. For me, that’s a huge marketing pain point, so I’m happy to be part of a team that will better guide clients to answers.”
Roubos joins Prophet from Fluency where he was part of the founding team and head of growth.
He will work alongside James Sawyer, the newly appointed vice president of sales and partnerships in the Sydney office and report to chief growth officer, Paul Veltman.
Roubos said he is excited to join the team and its approach to innovation.
“Plenty of start-ups lead with hype and figure out substance later,” he said.
“Prophet’s done the opposite, putting mathematics at the centre of its focus and taking the time needed to build something genuinely innovative. Now that the hype is deservedly following, it couldn’t be a more exciting time to join the business.”
The company has recently launched Prophet AI – its new AI decision intelligence platform.
Prophet also recently announced other new hires, including James Sawyer and Bec Geyer, and to its advisory board, Phil Davis and Professor Andrew Gelman.
Last month Prophet was awarded the 2025 AFR BOSS Most Innovative Company in the media and marketing category.
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