Match Media operations director and former Sydney MD of Ikon, Pat Crowley has left the agency just five months 11 weeks after joining and is heading back to Ikon as its battle to retain the Commonwealth Bank account heats up.
The shock move comes as The Commonwealth Bank reviews its $60m account with Ikon Communications, a piece of business Crowley was closely aligned with during his time at the STW-owned agency.
Crowley's return to the agency is a major roll of the dice for Ikon as it fends off competitors for the business, believed to include OMD, Carat, Initiative and ZenithOptimedia.
Crowely's departure is a blow for Match.
Match founder John Preston described Crowley as “ an awesome bloke with excellent client management and people management skills” when he signed up.
Crowley said leaving Ikon for Match had been a difficult decision but he was keen to be part of the agency's future.
“When I reviewed the market Match stood out as the place to be and culturally was a strong connection, and we began discussions a few weeks ago.” Crowley said at the time.
“I’m joining the agency when it’s at the top of its game but also recognise its amazing potential. I can’t wait to be part of the next chapter in Match’s development.”
UPDATE: Match founder and CEO John Preston has confirmed Crowley's departure but said it would not be an issue for the agency.
“I can confirm that Pat has left Match. We are disappointed to see him leave Match after only 11 weeks. He’s a great guy and was a good fit for Match. We wish him all the best."
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