Omnicom Group has brought its language strategy agency, maslansky + partners, to Australia.
The agency, which uses research and behavioural science to help clients deliver effective language strategy, will open an office in Sydney that will serve the Asia-Pacific region.
Brands already use maslansky for reputation, crisis, brand and product marketing communications in 25 countries.
Maslansky’s APAC business will be led by David Baynham, who has relocated from its New York headquarters.
Baynham has been a trusted advisor in the effective use of language for companies including Invesco, Toyota, Shell, PepsiCo, Visa, DirecTV, Merck, Pfizer and Waymo (Google’s self-driving car project), among many more. As
“Our business is built on our philosophy that ‘it’s not what you say that matters, it’s what your audience hears’,” he said.
“Today it is more important than ever for companies to be careful about what they say and how they say it. We have developed highly specialised techniques to help our clients on their most complex, controversial, and critical language challenges.
"We are excited to offer these services in Australia, along with providing an APAC base for our global clients.”
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