OMA reveals full year result for outdoor industry

Josh McDonnell
By Josh McDonnell | 1 March 2019

The out of home industry has revealed the full year revenue results including category breakdowns for 2018, with the industry reporting a total increase of 10.8% on net media revenue in 2018.

This marks the start of a change in how the Outdoor Media Association (OMA) reports OOH revenue, and is due to recent changes in ownership which may trigger compliance issues for the OMA’s ASX-listed members.

The industry body will make four quarterly announcements of total aggregated industry data, including the proportion of digital revenue. In these releases there will be no category breakdowns reported. This announcement marks the final reporting of said categories.

Growth was noted across the following categories:

Category figures quarter four 2018:

  • Roadside Billboards (over and under 25 square metres) - $107.3 million
  • Roadside Other (street furniture, bus/tram externals, small format) - $79.5 million
  • Transport (including airports) - $50.1 million
  • Retail, Lifestyle and Other - $40.7 million

Category figures 2018:

  • Roadside Billboards (over and under 25 square metres) - $376.3 million
  • Roadside Other (street furniture, bus/tram externals, small format) - $256.9 million
  • Transport (including airports) - $159.4 million
  • Retail, Lifestyle and Other - $134.6 million

As previously reported, net media revenue for 2018 increased to $927.2 million, up from $837.1 million for 2017.

Quarter four 2018 saw an increase of 9.8% on net media revenue year-on-year, posting $277.5 million, up from $252.8 million for quarter four 2017.

Digital OOH (DOOH) revenue accounts for 52.3% of total net media revenue year-to-date, an increase over the recorded 47.3% for the same period last year.

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