Examples of Australian brands using Snapchat are still thin on the ground, but milk drink brand Oak is testing a coupon as its first activity on the mobile platform.
It's tapping into Snapchat's short lifespan to offer a "one-second coupon" for a free Oak. All users have to do is take a screenshot of the snap and redeem the coupon.
The campaign was created by The Monkeys with the aim to test users' state of decisiveness on the youth-focused media channel.
Fans who are too slow to react will get a follow up Snap instructing them to rid themselves of HungryThirsty before their next chance the following day. Using Snapchat’s screenshot notifications, the agency is able to validate all coupons and prevent cheating.
The Monkeys interactive creative director Morten Halvorsen says: “Oak is incredibly popular among the Snapchat generation, so we want to do something special for the launch of their Snapchat account.”
“Not only does it attract people to follow Oak on Snapchat, but it also dramatises the product benefit by simply using the application’s infamous functionality,” he added.
The campaign is now live.
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