NRMA pushes car hire policy

By David Blight | 6 August 2010
SYDNEY: NRMA Insurance has released its "The Best Car Insurance" campaign in the NSW and ACT markets, with the same campaign rolling out for SGIO in WA and SGIC in SA. 
The campaign, created by Human, focuses on people who are car-reliant and provides the message that with Comprehensive Plus Car Insurance customers get unlimited car hire and automatic glass cover at no extra cost. 
The campaign is spearheaded by a TVC, which will launch on Sunday 8 August, and which aims to emphasise the benefits of never being without a car.
The campaign is supported by online, outdoor, press and radio.
The digital agency on the campaign was Mark, while media buying was handled by Carat. 
The is the second last campaign created for the brands by Human and Carat. 

SYDNEY: NRMA Insurance is to launch the latest phase of its "The Best Car Insurance" campaign, with a focus on its unlimited car hire offer.

The campaign will roll out in the NSW and ACT markets from Sunday, with the same campaign rolling out under the SGIO brand in WA and the SGIC brand in SA. 

The campaign, created by Human, targets people who can't live without a car and extols the benefit of Comprehensive Plus Car Insurance, which enables customers to access unlimited car hire and automatic glass cover at no extra cost. 

The campaign is spearheaded by a TVC, which will launch on Sunday 8 August, with support from online, outdoor, press and radio activity.

Digital duties were handled by Mark, while media buying was handled by Carat.

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