EA Sports joins forces with EPL
SYDNEY: Computer games developer EA Sports has become the official sports technology partner of the English Premier League. Under the partnership, EA Sports branding will be featured on all live on-screen broadcasts of Barclays Premier League fixtures, and EA Sports will work with broadcasters to develop enhancements for match day broadcast analysis and increased fan interaction. EA Sports will also sponsor the Player Performance Index.
Roses Only appoints Switched on Media
SYDNEY: Roses Only has appointed search and social media agency Switched on Media, to boost sales on the Roses Only sister sites, Hampers Only, and Fruit Only. Switched on Media’s team will execute a search engine marketing strategy.
Jamie Oliver's website to use Ad2One
SYDNEY: Jamie Oliver's Australian and New Zealand website, JamieOliver.com, has appointed global digital group Ad2One to exclusively sell online advertising on the site. JamieOliver.com attracts 2 million unique visitors a month. Advertising for the site was previously handled in-house.
CNN launches international news app
LONDON: CNN has launched an international news app, which is now available free of charge to users outside the US. The app features global news through text, video and photos. It also features user-generated content, and has both regionalisation and personalisation tools.
RockYou and Facebook enter partnership
CALIFORNIA: Social media advertising and gaming agency, RockYou, has entered into a five-year partnership with Facebook. The agency will create viral currency Facebook Credits, and as part of the tie-up will receive 70% of revenues from credits sold.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.