NEWS IN BRIEF: 13 October 2010

By AdNews | 13 October 2010

Gap dumps new logo following social media backlash    
Clothing retailer Gap has dumped its new logo after less than a week, following a backlash from Facebook and Twitter. The company has reverted back to its 20-year old logo after the new logo was universally panned by fans as "ugly", "bland" and "an utter failure".

WPP appoints Sol Trujillo to board
WPP has appointed Sol Trujillo, who was formerly chief executive of Telstra, as a non-executive director on its board. Trujillo has also been chief executive of Qwest, formerly US West, in the United States, and France Telecom, formerly Orange. WPP has also appointed president of Shanghai Media Group, Li Ruigang, as non-executive director.

APMA reveals Diploma winner
APMA and the Communications Council have announced the 2010 Australasian winner of the Diploma in Promotional & Interactive Marketing course. Account manager at Momentum Worldwide, Hayley Gibney-Palmer, took out top honours for the Australasian Dux. The online course provides an intensive introduction to promotional and interactive marketing in Australasia and is offered in conjunction with the IPM course in the United Kingdom.

Rip Curl and Virgin Blue launch surfing app

Rip Curl and Virgin Blue have launched a surfing game for the iPhone and the iPad. The app, which went live this morning, features in-game advertising and product placement for Rip Curl and Virgin Blue airlines. A TVC which promotes the app will be launched on Fuel TV and Channel 10 in November. The app was created by Lomah Studios. 

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