SYDNEY: Mortgage Choice, the independently owned mortgage broker, has awarded its search marketing account to First Rate.
The agency won the company’s SEM account following a competitive pitch, involving several other agencies.
First Rate head of marketing Tom Skotidas said: “We will be using our agency’s search engine marketing process and technology to significantly grow their online traffic and acquisitions, and seize online market share from their competitors.”
Mortgage Choice online marketing manager Diane Leonard said: “The key elements that stood out for us were their comprehensive search strategy, detailed reporting and previous client results. It was also important to us to have direct access to the actual person working on our campaign so their client service structure was a good fit for Mortgage Choice.”
First Rate, which has 35 staff across offices in Sydney and Auckland, begins work on the business this month.
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