Man United in talks to swipe right on Tinder sleeve sponsorship

Arvind Hickman
By Arvind Hickman | 4 August 2017
 
Match made in heaven: Could the Theatre of Dreams soon become the theatre for hook-ups?

Tinder is in talks to become the inaugural sleeve sponsor of Premier League giants Manchester United in a move that could see fans of rival clubs swiping left on the dating app.

The deal, reportedly worth £12 million a year, would see the Tinder logo appear on the sleeves of Manchester United's jersey – the first time clubs are allowed to sell that space.

United's major shirt sponsor is Chevrolet, which pays £50 million a season to stick its logo on the front of shirts.

It is not the first attempt by Tinder to hook up with a major football club. In May, it entered a relationship with Italian side Napoli that allowed fans the chance to interact with striker Arkadiusz Milik's (pictured below) dating profile on the app.

arkadiuszmilik-tindr.jpgNapoli striker Arkadiusz Milik is looking to score on dating app Tinder.

Tinder says it has more than 50 million users while a Manchester United commissioned study claims the Premier League's sixth-placed club has about 650 million fans.

Chelsea was the first EPL club to land a sleeve sponsor in Alliance Tyres, a subsidiary of Chelsea's principal shirt sponsor Yokohama.

Manchester City has signed up Nexen Tire, Stoke City has secured mobile football manager game Top Eleven while Watford has gone to an old shirt sponsor, online gaming company 138.com, to adorn its sleeve.

Sporting Group International has agreed a deal with ten clubs to sell an aggregated shirt sponsorship deal that will have the same logo plastered on their right hand sleeves.

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