Kenshoo and AppNexus tie-up: ramp up mobile efforts

Sarah Homewood
By Sarah Homewood | 5 March 2015

Digital marketing software provider Kenshoo has announced a mobile display channel service, in a partnership with AppNexus, one of the biggest desktop and mobile RTB ad exchanges in the world.

The partnership will enable Kenshoo clients to activate search and social data across display and in-app placements on exchanges like MoPub, Nexage, and other select inventory sources.

As part of the announcement, Kenshoo also revealed its Infinity Suite, which brings together all of its search, social, mobile and display advertising into one platform.

Co-founder and CEO of Kenshoo Yoav Izhar-Prato said: “Today, the major issue for marketers is reaching their best audiences with premium inventory across channels and devices. The Kenshoo Infinity Suite puts mobile at the center and combines all our innovation into one signature package to drive performance.”

Kenshoo has already invested heavily in mobile by building software to help marketers optimise their investments across the biggest global suppliers of mobile advertising including Google, Yahoo, Bing, Facebook, and Twitter.

Last September, Kenshoo acquired Adquant, a platform for mobile app and gaming advertisers on social media. Now, through the partnership with AppNexus, a technology company that provides trading solutions and powers marketplaces for internet advertising, Kenshoo can give its clients a cross-device view of their customers.

Chief revenue officer of Kenshoo Ted Krantz said: “The Kenshoo Infinity Suite signals the importance of third party control and the return of CRM as the true north for marketing upon which independent platforms can build and monetise.

“For the first time, marketing executives can get a closed loop customer view and maximise investments. The key is leveraging unbiased insights and execution along the path to conversion as no one channel can serve as the main lens in the best interests of marketers,” he said.

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