Google sites are visited by more Australians than any other online brand including Facebook, with an average of 12.7 million unique users visiting its sites each month.
The report found that an average of 11.4 million unique online users visited Microsoft-owned sites, making it the second most visited online brand, according to a third-quarter Nielsen report.
In descending order, the top ten parent companies were Google, Microsoft, Facebook, Telstra, Yahoo!, News Corp Online, eBay, Australian Federal Government, Wikimedia Foundation and Fairfax Digital Australia and New Zealand.
In comparison to the second quarter of 2010, the biggest movement comes from Yahoo!, which moved ahead of eBay and News Corp Online to become the fifth most visited online parent company.
The top ten individual online brands were Google, NineMSN/MSN, Facebook, Microsoft, Yahoo!7, YouTube, News Digital Media, Wikipedia, Fairfax Digital Media Network and Apple.
Apple was a new entrant to the top ten brands, moving up from twelfth position in the second quarter to the number ten spot. The report measured Australia's top ten online parent companies and web brands for the third quarter of 2010.
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