A new awards program to recognise creativity in magazine advertising was launched overnight, with the unveiling of The Glossy Awards.
The awards, launched by AdNews parent company Yaffa Publishing, aim to reward creative excellence in magazine advertising across 21 categories including most innovative use of magazines, best use of photography, and integrated campaign of the year.
The awards also include a Grand Prix, with the winner receiving a $5000 cash prize.
The awards will be judged by a panel of creatives and will be chaired by Clemenger BBDO Sydney executive creative director Paul Nagy.
Nagy said: “The ads in a magazine should be a feature and should stand out.
Anything that helps lift the standard is a good thing.”
The call for entries will be launched on 25 March with an entry deadline of 3 June.
Supported by major sponsor automotive brand Renault, The Glossy Awards will be published in AdNews across print and online on September 9.
Yaffa Publishing group sales manager James Yaffa said creative excellence in magazine advertising deserved industry recognition and support.
“The Glossy Awards will help raise the bar on creative advertising in magazines, which is good for the creatives, the clients and ultimately the publishers, who are all looking to demonstrate the power of magazines to advertisers," he said.
The Glossy Awards winners will also earn points towards the new AdNews Agency Rankings system.
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