News Digital Media's network of news sites has reported record page impressions as a result of interest in the Queensland flood crisis.
Page impressions across the network, which includes the Courier Mail peaked at 54.7 million (Nielsen SiteCensus) on Wednesday (12 January).
The results surpassed a previous record of 41 million set on Monday 9 February 2009, the first week day after the Black Saturday Victorian Bushfires.
A spokesperson for NDM told AdNews the Courier Mail website has performed well above average all week.
"On Wednesday, the Courier Mail delivered page impressions in excess of 800% of normal average weekday, according to data from Market Intelligence.
"WhereILive and goldcoast.com.au were also running at more than double usual traffic levels on Tuesday [11 January] and Wednesday."
Meanwhile, APN News & Media could see a drop in advertising revenue of 10% to 20% as a result of the floods, according to Bank of America Merrill Lynch.
APN which has the majority of its 14 regional newspapers based in Queensland and northern NSW is likely to see full year revenue fall approximately 1% and earnings per share decline 3% if the company's newspapers are disrupted for two months in flood affected areas.
Bank of America Merrill Lynch analyst Ben Holgate said the assessment was based on the APN's first half of 2008 when its results were affected in the first quarter due to a disruption of its newspaper operations in Rockhamption and central Queensland.
APN declined to comment.
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